How does genius work

Today, the re-branded Genius. But the site's recent expansion into video and other media platforms has produced some of its most compelling content yet. Far from its humble beginnings as a lyrics site, Genius now regularly attracts high-profile artists for guest annotations and new projects. The site's artist relations team, Rob Markman and Brian Hernandez, works to facilitate inventive multimedia features with some of the biggest names in music.

That means a typical day of work might mean meeting with top artists like Lil Wayne and Christina Aguilera, hanging out at recording studios, and getting backstage access to concerts. Business Insider shadowed Markman, Genius' head of artist relations and a veteran music journalist, as he and his team produced the first installment of their brand new "IRL" video series, featuring an epic interview with producer and rap mogul DJ Khaled.

Take a behind-the-scenes look at Markman's incredible job at Genius :. With an extensive list of industry contacts from a prominent career in music journalism, Markman now works with record labels and publicists to bring high-profile artists to Genius.

His focus is to find innovative ways for artists to discuss their music and the stories behind it. The site's new "IRL" series starts Monday with the DJ Khaled interview, and subsequent video interviews will appear in the coming weeks.

Markman's freestyle rap later appeared transcribed on Genius's site, and he annotated it. Lil Wayne was so taken with the concept of decoding lyrics that he started annotating a song from that "changed [his] life" — "Cell Therapy" by Goodie Mob, the influential southern rap group led by Cee-Lo Green.

For the song's chorus, "Who's that peeking in my window? Everybody thought they meant 'Pow' like a gunshot, but they actually meant prisoners of war. It's amazing. But there's a real process to what this guy does. There's been no word on whether it will come back in a later version. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile.

Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Sam Costello. Sam Costello has been writing about tech since His writing has appeared in publications such as CNN.

Facebook Twitter. Updated on October 28, Tweet Share Email. What to Know Open the Music app and choose a song you want to base the playlist around. Tap the More icon and choose Create Genius Playlist. Close the playback screen and go to Playlists , choose your new Genius playlist, and choose Edit to add more songs. You can also use Edit to remove songs, rename the playlist, or add a description. A Genius Playlist has the Genius icon next to it. In the Music app on your Mac, click Songs in the sidebar on the left.

Change the maximum number of songs in a Genius Playlist: Click the arrow next to the song total, then choose a number from the pop-up menu. Tip: You can also hold down the Option key while a song is playing, then click in the playback controls. To delete a playlist, select it and press the Delete key. See Delete songs and other items.